One of my favorite parts of All You Need is Blush is spotlighting innovative brands that are transforming their markets. The Impossible Project isn’t just transforming theirs, but singlehandedly saving it.
In 2008, the founders of Impossible purchased the last factory in the world manufacturing Polaroid instant film, making it their mission to preserve the dying industry. Their goal? Save 200 million Polaroid instant cameras from becoming useless. Two years later, the start-up began producing its own re-formulated versions of classic Polaroid instant film formats. Now the once-emerging startup is a global endeavor, refurbishing old Polaroid cameras and selling film compatible for several types of cameras.
Impossible Film can be found in several specialty camera stores, online, as well as popular retail chains like Urban Outfitters. You pay a pretty penny for a pack of 8, but I’ve found their is nothing better on the market. Impossible Film has captured so many of my memories, each encased in a different frame. My Polaroid wall continues to grow, and travels with me to and from school.
Don’t have a Polaroid? The Impossible Project sells refurbished Polaroid cameras, as well as its own range of analog instant cameras.